The client needed a graphic system that represents the idea of unity and respect for patients and their treatments, therefore, a solution was sought with the isotype (iconic part of the logo) in the form of the letter U representing a hug. Derived from the isologotype, an aesthetic was generated that was applied in the clinic, in merchandising, stationery, exterior posters and internal signage, thus completing a complete identity system that covers all sections of the organization.
- Client Unitá Salud
- Year 2015
- Products Brand design, Graphic design, Signage, Stationery, Logo, Posters, Point of sale