Brand design for bicycle race. An identity was developed for the entire career, from advertising to the credentials of authorities and brokers.
The objective was to show the participant as part of the beautiful route of the competition. Therefore, continuous curved lines and handwritten lines were used to shape the graphic elements as part of the race route.
The implementation of primary colors made it possible to separate the different categories in addition to generating a relaxed aesthetic, since professionals from young children could participate.
Brand design, Clothing design, Graphic design