Confinement and free time locked between four walls not only sparks people’s creativity to create memes or designs to fight COVID-19, but also makes restless minds come up with things like modifying logos more known to give them a thematic touch related to the most current and universal news of the moment that unites us to all humanity: the Coronavirus.
Logos affected by Coronavirus and quarantine
22 June, 2020 Brand design, Design
This is the case of the Slovenian designer Jure Tovrljan, who has decided to bring a little humor to this situation by designing with this series of redesigned well-known logos.
Thus, the mermaid of the Starbucks logo appears with a mask; Jerry West’s silhouette of the NBA logo is lying next to a laptop to make quarantine time more enjoyable; the Nike logo changes its slogan to encourage people not to leave their homes; the Master Card logo and the rings of the Olympic Games appear separately evoking the recommendation to maintain a distance between people to avoid the spread of the virus; or the Corona beer logo changes its text imploring the need to find another naming.
Modifying known brands and playing with the concepts and values they are related to is a fairly recurring graphic exercise. The fact that these brands have a clear position in the viewer’s mind helps the designer who proposes the graphic game to create a conversation with the public, usually in a humorous tone.